Brand Identity, Design Development &
3D Packaging

A branding and packaging project focused on reimagining a supermarket pasta product through a more refined, design-led approach.

The outcome explores typography, illustration and visual identity, developed into a cohesive packaging system with strong shelf presence and clear information hierarchy. From initial concepts through to 3D packaging and print-ready dielines, the design balances a contemporary aesthetic with an artisanal, Italian-inspired feel.